This article was written by Rob Says.
(I originally posted this at RobSays.net and I feel that the message is important enough that it needs to be shared here as well. Rob)
A few weeks ago, I wrote a post about the latest from Gillette, PETA, and the American Psychological Association. I still stand behind that post. It was valid then and is still valid now. However, I've had some time to think about it, and now I want to revisit it if you will.
I'll be the first one to admit:
I got caught up.
I got distracted.
I got caught up in the outrage. The geniuses, and I mean that sincerely, found my buttons and pushed them. I couldn't think straight. They did their jobs and they did them well.
I've had some time to cool off and rethink things and here's what I've come up with.
The advertising execs at Proctor and Gamble, and at Gillette specifically don't give a fuck about "Men Being Better." They just want to sell razors and shaving cream. The only reasons that they chose to go after Men is because that is the current trend. Virtue signalling is Big Business at the moment. We'll see if their investment via advertising pays off for them in the long run or not.
Same with PETA. They don't give a fuck about you either. They just want money for "the cause." That's it. You aren't a person to them, let alone a Man. You are just pocket change. You're a wallet to them.
The American Psychological Association with their statement that conventional masculinity is being classified as a mental disorder is the only one that still bothers me. It sets a dangerous precedent. But that's another post for another time.
These outfits are not targeting Men, especially Men over the age of 35 because that age demographic doesn't spend much money. Think about it. When was the last time that you specifically bought a razor or shaving cream. I can't remember the last time that I did, and I use a razor and shaving cream on a regular basis. Who bought me my stuff? The women in my life. My ex-wife, my ex-girlfriend, and my mother, to name a few. I have enough razors and shaving cream to last me at least another year before I'll need to get anymore.
This is who the advertising execs are targeting: Women. Women spend 80% of the money but make less than 50% of the wealth. They have the largest debt bubble in history. This is their target audience. Push women's emotional buttons and get them to buy shit that they and we as well, don't need.
As Rian Stone put it, "Those tampons aren't going to sell themselves." I have to get that Man credit, it was a video of his that put a lot of this outrage "porn" or "outrage culture" in perspective for me. That's one of many things I like about Rian, the Man makes me think. Here's the video that got me thinking, check it out:
[youtube https://www.youtube.com/watch?v=AlMuQwc7xmY&w=560&h=315]
All of those ads, all of the movies and the TV shows that shit on Men and depict them as idiots and buffoons? They aren't meant for you Men. These aren't the shows for you. You shouldn't be watching them. They were meant for women. Think about it for a moment.
You are sitting there watching some stupid-ass sitcom, where the guy is a complete idiot. He wouldn't know how to tie his shoes if it wasn't for his amazing and brilliant wife who always shows up to save him from himself. We as Men watching this just roll our eyes and shake our heads. We can see it plain as day. No guy is that big of an idiot in real life. Even the lowest beta schlub is better than that idiot on the idiot box. We don't buy it, not for a second right?
But do you know who does buy it? Women. They eat that shit up. Then they go on social media with their "You Go Girl!" empowerment trope that we all know too well. What else is going on during that sitcom? Commercials. Advertising. Execs selling shit to women that they don't need or want, until that advertisement tells them otherwise.
Women, children, and guys under 35. That's the advertising execs target audience. Why is that? Because they are moldable, that's why. Guys over 35 are typically "set in stone" by that point. I know this because I know me. You can show me a ton of commercials and I'm still not buying shit because I don't need it and I'm not interested in it.
Which brings me to the next point:
Outrage porn isn't just on TV and the movies, it's not just commercial advertising.
Some of the Men from Masculine Geek and I had a brief chat about it on Twitter the other day. It all started with some dipshit pandering to his feminist overlords about guys being idiots and that women should rule the world, or something of that nature. It irritated one of my Brothers, and I could understand why. For a moment it irritated me too.
Then I remembered that I have only so many fucks to give in this life and once they are gone, they are gone.
This dipshit on Twitter is nothing but an NPC parroting and regurgitating lines that he's been programmed with. He's spitting out the same slop at the appropriate times and intervals like the good little automaton that he is. He's hoping that his virtue signalling is going to get him credit instead of actually doing something truly original, like doing the actual work, instead of being a keyboard warrior. Here's a newsflash for that dipshit if he happens to find this post one day:
She still won't fuck you.
He's a bot, bottom line. Nothing more. His virtue signalling is par for the course. Basically it's another day at the office and business as usual. And like the NPC's in video games that you've played over and over? You know they have nothing new to say and nothing to advance the storyline, so you move right past them and ignore them because you see them for the time wasters that they are.
That's what social media, and even real life is like to a degree now. Your challenge as a conventionally masculine Man is to see and separate the NPC's from the "other players." It's not hard when you know what to look for. You'll see it all around you. And you'll know them for the time wasters that they are and you'll move on by and let them be.
I believe that we as Men have two powerful weapons in our arsenal at this point.
We have our wallets. We can choose to reward those that choose not to pander to the Gospel of Feminism. We can take our purchasing power, since we as Men create over half of the wealth of the world, and give it to those who choose not to shove their political views down our throats. We can tell them, "sell razors, not politics," by doing this.
Let's talk about the most important one of all: Our Attention.
We can choose to not give these NPC's, these panderers of the feminist agenda, these white knights, and these virtue signallers our attention. Just like the women that they bend the knee to, they thrive on attention. When we as Men stop thinking and get emotional, they are living rent free in our heads, which is exactly what they want. When they get in your head, you stop thinking and start reacting, which is a prime way to get you to part with money from your wallet. They win. You get distracted by shit that doesn't matter and wasn't really meant for you in the first place and then you waste your most precious commodity: Your time.
It's time to stop with the click bait and the outrage porn. It's time to take your minds back and start thinking for yourselves. It's time to start giving a fuck to things that matter, things that you can influence and control to make your lives better for you. It's time to stop giving a fuck about what the panderers, the outrage peddlers, the feminists, and the NPC's are thinking and saying. You've already heard it all before, there's nothing new there.
You've only got so many fucks to give after all.
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